The Pivot Point Brendan Delaney's Blog

7Feb/120

Giants Parade

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Went right past my office building

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7Feb/120

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28Jan/120

More On The Higher Education Bubble

 

EducationNews.org put together this cool motion graphic video that supports a lot of the points I made in my post on the higher education bubble and its ramifications.

Check it out here: http://www.educationnews.org/higher-education-bubble

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27Jan/120

Clay Shirky: Why SOPA Was a Bad Idea

Clay Shirky breaks down the problems with SOPA into simple language that regular mortals can understand.  Even though SOPA was axed for now, the video is still relevant, we'll see SOPA again in a different form.

Also, this guy used to sit next to me sometimes when he consulted for iVillage, back in the day.

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27Jan/120

Made Me Laugh

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Snapped this in a Harlem subway station

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23Jan/122

When Obama Wins, Thank a Republican

by Brendan Delaney

According to Joe Scarborough on Meet The Press this morning, Newt Gingrich’s recent Republican Primary win in South Carolina was not so much a victory for Newt Gingrich as it was a primal scream by Republican voters against the Republican Party establishment.

Newt Gingrich

Newt Gingrich wins South Carolina Primary

As a former Republican myself, I can identify with those who are so frustrated with their own party that, in order to send a message of contempt to their party leaders, they would be willing to nominate a completely unelectable candidate like Newt Gingrich.  I sent my own message to the Republican party in 2007, when it came time for me to renew my drivers’ license.  At that time, when given the opportunity to change my political affiliation, I opted to become a Democrat.  I did this because I didn’t want to be associated with a party that I felt no longer represented the best interests of anyone I knew.  I was also highly disillusioned by the way they so cynically rammed through a candidate as unqualified, and unintelligent, as George W. Bush (whom I did not vote for, btw).  The election of George W. Bush allowed the Republican Party to take care of their cronies in corporate America, and also set in motion many of the policies that led to the dismal state of our economy today.  And while they may have secured the White House in 2000 and 2004, they sacrificed the allegiance of people like me - people who believed in the Republican party and its ideals, before the Republican party cast aside those ideals in favor of catering to the wealthiest 1% of Americans.

So now I am a Democrat, but it hasn’t exactly been a match made in heaven.  I’m a big fan of American business, and I’m not a huge fan of unions.  These are two qualities that put me at odds with a lot of card-carrying Democrats.  While I’ll concede that unions are great, if you happen to be in one, they also drive up prices for the rest of us, which leaves less money in our pockets, less money for spending, and ultimately, less jobs in the economy.  Business, particularly small business, is the lifeblood of our economy.  It creates 80% of the jobs,  and generates tax revenues that fund many of the government programs that so many Democrats are fond of.  The lifeblood of our economy is not big corporate America, which, in cahoots with the financial sector, seems increasingly intent on sucking the wealth out of the middle class, hollowing out our country from within, and lining their pockets with ill-gotten gains.  They have done this with the blessing of the Republican Party, which has assisted them by channeling their political donations and lobbying efforts.

So when I left the Republican Party in 2007, it was because I came to realize what many Republican Party members are just now learning - that the Republican Party doesn’t represent the best interest of the bulk of Republicans.  Instead, they are controlled by, and work in the best interest of, large corporations and the big banks in the financial sector.   Republican Party leaders cynically cloak their true motives with messages of “freedom” and “job creation.”  And they perpetuate the notion that it’s more American to be a Republican.  Unfortunately, a lot of Republican Party members believe just that.  But, as the South Carolina Primary has proven, a lot of them are starting to wise up.

If Joe Scarborough is correct, then the “primal scream” heard in South Carolina is, in effect, a protest by Republicans against the Republican Party establishment.  And it’s not the first Republican protest we have seen from within the ranks of the party.  To date, there have been three Republican primaries, and there have been three separate winners.  And the very existence of Ron Paul as a semi-viable (though ultimately doomed) candidate is a form of protest as well.  His enduring success, despite the best efforts of mainstream media to ignore his existence (a topic itself worthy of a lengthy blog post), only further serves to demonstrate that Republicans are in the throes of an internal revolution.  And revolutions, as Republicans know, are never good for business.

At the end of the day, what we have learned (the net-net, in business-speak) is that the Republicans have shot themselves in the foot, and it's potentially fatal.  In 2012, Republicans have a tremendous opportunity to take back the White House, and they are squandering it.  They sold out their own party, and created an environment that is ripe for exactly what they are hoping to avoid - a two-term Democratic president.  As a result, the Democrats aren’t going to win the election in 2012, the Republicans are going to lose it.  So, for all you Democrats out there, when you’re dancing in the streets in November after Obama is re-elected president, be sure stop for a moment and thank those who made that victory possible - the powers that be in the Republican Party.

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22Jan/120

The Pros and Cons of Eli Manning

Eli Manning Pros and Cons

Source: The Onion

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9Jan/120

Rand Fishkin – Thoughts on Anchor Text

I recently came upon SEOMOZ' "Whiteboard Fridays" and this great lesson by Rand Fishkin offering wisdom on the finer points of anchor text and inbound links.  This is definitely worth watching for anyone involved with SEO.  I thought it was so good I took notes, which you'll find pasted below.
Wistia

 

Rand Fishkin's Main Points

1) Multiple anchors from the same page do not provide more value

2) Diversity of anchor text source (websites) provides the most benefit

3) Fluctuating anchor text (ie different variations of anchor text, but links are same) – Do this to avoid trigger pattern matching problems in the engines (if every inbound link is same anchor text, it's suspicious)

4) The link associated with the first anchor text in the HTML is the one the engines recognize - ie if you have the same link, but the anchor text is "website" first and "portuguese cooks" second, the engines will only recognize "website" as the anchor text on that page

5) Internal anchor text only helps a little bit.  Don't focus on it.  External is where it really helps.

6) For images, alt attribute becomes the anchor text, though sometimes they use the surrounding text.  If using images, use good Alt attributes

7) Text surrounding anchor text can matter as well

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1Oct/110

Pictures from Wall St Protests

My company recently moved to the financial district, so I have a front row seat to the "Occupy Wall St" protests.

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28Jul/116

I Want Out of Klout

  by Brendan Delaney

Twitter's Complicity is Reckless

KloutKlout is a site that claims to measure your influence in social media.  Based on your activity and interactions on Twitter, it assigns you a number from 1 to 100.  People with higher scores are considered better influencers, and they're rewarded with free stuff from advertisers.  If they keep their Klout score high enough, they keep getting free stuff.

Most people seem to think that Klout is pretty harmless.  It's a marketing scheme; a way for brands to connect with those people most likely to influence others to buy their stuff.  And it's clever.  But there's more to Klout than meets the eye.  And not in a good way.

For starters, it's not an opt-in service.  They rank everyone on Twitter.  If you have a Twitter account, you have a Klout score.  Don't believe me?  Check it out for yourself.  Go to www.klout.com/yourtwitterusername.

Cancel Klout
Unfortunately, you can't cancel Klout

So, when I signed up for Twitter, I didn't know that I would be automatically enrolled in an enormous online contest without my consent.  Had I known, I would have thought twice about joining.  Will employers take my Klout score into account some day?  Will I be turned down for a job because my Klout score isn't high enough?  I would never want to work for a company that takes my Klout score into account, but that's beside the point.  I want to know who died and made Klout the central authority on social media.

But let's not overreact.  Perhaps my fears are unfounded.  It's not like I can't opt out of it, right?  I mean, if I send Klout an email saying "please cancel", they would be happy to oblige.  Right?

Wrong.  You can't opt out.  And if you email them, they will tell you that.

And that scares me.

In short, Klout has created an account for me without my consent, harvested my tweets, and assigned me a grade based on the nonsense I post on Twitter.  It's impossible for me to opt out, and everyone in the world can see my score.  Employers could use my Klout score as an evaluation tool, and a lot of people take it seriously.  Yikes.

But let's not forget...the real guilty party here is Twitter.  Their complicity in all this is truly mind boggling.  They're making a huge mistake - they violate their users' trust.  Because right now, a signup for Twitter is basically a signup for Klout.  You can log into your Klout account by using your Twitter credentials, even though you never signed up for Klout.  Since Twitter is silent on the matter, I guess they're saying that if you don't want a Klout account, don't sign up for Twitter.  It's as simple as that.

Clearly, Twitter needs to put a stop to this.  If you want a Klout score, you should have to sign up with Klout.  The fact that you're automatically enrolled and can't opt out is practically criminal.  Eventually, they may change that.  Klout says that they'll be introducing a set of privacy controls in the future.  But they don't say when, and I shouldn't have to wait.  I want out of Klout.  And I want out now.

 

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